Privacy policy
Last updated November 8, 2026
Nilytics Sports Group ("Nilytics", "we", "us") operates the website at nilyticssportsgroup.com (the "Site"). This policy explains what personal information we collect through the Site, how we use and share it, and the choices you have. It does not cover the NILytics product, which has its own terms and privacy notice for customers, or the NIL Athlete Advantage website.
1. Information we collect
Information you give us. When you request a demo we collect your name, work email address, phone number, school or agency, and job title. If you book a call, the scheduling service also collects the time you choose and any answers you give on its booking form.
Information collected automatically. When you visit the Site, our hosting and security providers receive technical information such as your IP address, browser type, device type, the pages you request, the referring page and the date and time. Our spam-protection service may evaluate your browser to tell people from automated traffic.
Cookies. The Site itself does not use advertising or analytics cookies. It stores your light or dark display preference in your browser's local storage. The spam-protection and scheduling services we embed may set their own cookies or similar technologies, described in their privacy policies linked in section 4.
2. How we use information
- To respond to your demo request, arrange and hold the call, and follow up about NILytics.
- To keep a record of demo requests and our follow-up with you.
- To protect the Site against spam, fraud and abuse.
- To operate, secure and troubleshoot the Site.
- To comply with law and enforce our rights.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
3. How we share information
We share personal information only with:
- Service providers that process it on our behalf under contract: website hosting, database and email (Amazon Web Services); spam protection (Cloudflare Turnstile); call scheduling (Calendly); our business email system (Microsoft 365); and, once in use, our customer relationship management system (HubSpot).
- Our affiliates under common ownership with Nilytics Sports Group, for the purposes above.
- Authorities or others when required by law, to protect rights and safety, or in connection with a merger, financing, acquisition or sale of assets, subject to this policy.
4. Third-party services
The booking calendar is provided by Calendly and the spam check by Cloudflare. When you use them, their own privacy policies also apply:
5. How long we keep information
We keep demo request information for 24 months after our last contact with you unless you become a customer, in which case our customer agreement governs. Server and security logs are kept for 90 days. We then delete or de-identify it.
6. Your choices and rights
You can ask us to access, correct or delete the personal information we hold about you, or to stop contacting you, by emailing info@nilyticssportsgroup.com. We will verify your request and respond within the time the law requires. Depending on where you live, you may have additional rights, including under the California Consumer Privacy Act as amended. We will not discriminate against you for exercising them.
7. Security
We use reasonable administrative, technical and physical safeguards, including encryption in transit and at rest. No method of transmission or storage is completely secure.
8. Children
The Site is intended for professionals in college athletics and athlete representation. It is not directed to children under 13, and we do not knowingly collect their personal information through the Site.
9. Changes
We may update this policy. We will post the new version with a new "last updated" date, and, for material changes, give notice on the Site.
10. Contact
Nilytics Sports Group, info@nilyticssportsgroup.com.